Do You Fear Losing Subs or Have Fun Helping Fans?


Bloggers fear losing 1, 2 or 5 subscribers.

Entire blogging campaigns seem stuck in the cyber mud over the fear of losing email list subscribers. Bloggers stop emailing their list out of disgust. Other bloggers delete their entire email list in an act of hopeless desperation.

But why not have fun helping loyal, loving fans who:

  • subscribe to your list?
  • bookmark and follow your blog?
  • follow you on Facebook?
  • follow you on Twitter?

Loyal, loving fans grow your blogging business. Have fun helping these people. Focus your attention and energy on these people. Ignore ideas like losing subscribers because where your attention and energy goes, grows.

Reframe Your List

I filmed a short video delving into this concept.

Watch it here:

Pay attention closely to this shift. Most bloggers fall into the trap of fearing loss versus celebrating opportunities to serve loyal fans who love what you do. Who grows your blogging profits? Loyal fans who love what you do. Who grows your targeted blog traffic? Loyal fans who love what you do by returning to your blog and promoting your blog to like-minded folks. Said like-minded folks become loyal fans.

Helping an increasing number of fans evolves your blogging community into a loyal, supportive tribe which amplifies your reach.

Can you see why developing a successful blogging mindset seems critical to your professional blogging career? How you think, feel and act determines your blogging path. But if you think, feel and act scared of loss – bemoaning subscriber loss – you will struggle and fail.

Where your attention and energy goes, grows.

Tips to Focus on Gain

Focusing on the concept of gain – by seeing what you have and who you can help daily – helps you feel good. Feeling good influences you to be generous, patient and persistent. Success follow.

Ideas for focusing on gain:

Mindfully enjoy helping people who love what you do. I feel good serving you loyal readers. I give no thought to anyone who stops following me because I am too busy helping people who follow me loyally, persistently and patiently.

Study the pro blogger mindset. Buy my eBook for thinking like a successful blogger. Dive in to thinking, feeling and acting like a pro blogger. Dissecting the pro blogger mindset clues you in to how pros focus on gain versus loss. Pros develop clarity, confidence and posture enough to enjoy helping loyal fans and to give no attention, energy and fear to losing a subscriber or two.

Let go fear of loss by feeling it. Never brush over fear of loss because what you resist, grows. Feel disgust. frustration and anger over losing a subscriber or five. But do not project the energy onto other people. Own it, feel it and clear it. Seeing and feeling gain seems best achieved by feeling and releasing the fear of loss. Eye-opening experience.

Every day, you gain the opportunity to help people who enjoy your blog. Even if you have no readers now you will gain loyal fans by simply generously helping people through:

  • your blog
  • guest posting
  • genuine blog commenting
  • promoting other bloggers through social media
  • promoting other bloggers through your blog

Feel gain, not loss, to be generous, energized and persistent in building a rock solid foundation for your blogging campaign.

Fans Not Unsubs Build Empires

Every online or offline business empire feasts on the love, loyalty and support of rabid fans. Give virtually all of your energy to help these folks. Succeed.

Why do you care about someone who unsubscribes from your list? Someone who does not follow what you offer does not grow your business, anyway. Never take an unsub personally because tastes, preferences and circumstances change. Keep focusing on having fun helping people who love what you do.

Accelerate your blogging success by serving people who accelerate your blogging success.

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