Mix 1 part free help, 1 part premium help.
The greatest blogging service you can offer involves helping people for free and pay. More than anything, solve people’s problems with your blog posts, eBooks, courses, videos and podcasts. No blogger needs to change the world with earth-shattering content but all bloggers need to solve problems by helping people to eventually go pro.
I feel most bloggers err in this regard. Most believe the only way to render tremendous service is to write and publish a viral blog post dominating page 1 of Google for a competitive keyword. Not true. Move this poverty conscious mindset to the side. Great service is not ONE act but tens of thousands of acts. Great service is not writing and publishing ONE viral blog post but building a viral online presence by writing and publishing thousands of blog posts and guest posts over 1000’s of hours. That’s how it’s done.
Even if this concept of helping people feels confusing at first, observing the truth makes it seem logical, and easier to understand. Imagine if someone has no idea how to become a successful blogger and needs a great deal of help. Buying my blogging course offers the greatest blogging service to said individual because I offer 11 fundamentals to become a successful blogger. In one moment, you had no idea how to become a successful blogger. In the next moment, you have 11 fundamentals to follow, to become a successful blogger. Great service rendered simply solves pressing reader needs, via both free and premium channels.
Never de-value your premium offerings too. Poverty conscious bloggers and readers foolishly de-value premium content, not believing content for pay offers generous, great service. False. Human beings simply offer something called money in exchange for the help the reader-customer needs. Who cares if something or someone helps you for pay? Human beings exchange money for stuff every single day. Millions upon millions of money for product or services exchanges unfold daily, online and offline. Blogging courses, products and eBooks are mere services offered for a money exchange because professionals receive money for service and products offered, in any niche.
Pro bloggers also offer free content to render great blogging service. Blog posts, guest posts, videos and podcasts each pinpoint some need, solving some specific reader problem. The process of creating free and premium content turns out to be quite simple. Listen to reader needs. Pinpoint their problems. Solve their problems with your free and premium content. Render generous service by solving problems with more and more free and premium content. Not rocket science. But doing this urges you to face deep fears concerning giving freely with no expectations, detaching from outcomes and leaving your poverty conscious, employee mindset behind.
Most aspiring pro bloggers believe publishing one viral post is the best way to render generous service but publishing 5,000 helpful, targeted blog posts renders even more generous service to a bigger, more targeted audience. Picture a single, 300 foot tall Redwood tree planted in a desolate area. People can see the tree from miles away but after walking for a few miles, the tree vanishes. This is like publishing one viral blog post. Here for a short period of time, but gone, soon. Picture seeing 100,000 small, 20 foot tall, pine trees making up a forest spanning 1 million square acres. People walk through and experience the trees for hours, then days, then weeks, then even months, as the individuals hike through this massive wilderness. THIS is like creating a viral online presence, generously publishing helpful, targeted, 600 word blog posts and guest posts for years.
Building a viral online presence not only helps you render the greatest service but also yields the most stunning blogging success. Versus being a quick, viral post, flash in the pan, you appear to be all over your niche, gain trust and drive traffic and profits over the long haul.
Do you want to circle the globe as a pro blogger?
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