Readers click a link pointing to one of your blog posts because readers want the content based on your post title-promise. Take this blog post. You want to know if you slow down or speed up the reader experience.
After clicking through, readers either get what they want fast (speeding up the reader experience) or get what they want slowly (slowing down the reader experience). Reader experience depends 100% on the intent of the blogger running the blog because bloggers design blogs to create the user experience.
I speed up the reader experience because I intend to make it incredibly easy for readers to get what they want, fast. Readers click through based on my blog post title. Readers get content fulfilling the title-promise instantly. No pop ups. No heavy ads. No sliders. No distractions. Nothing but the content fulfilling the title-promise made by the blog post title.
Unfortunately, a hefty percentage of bloggers slow down the reader experience with:
- heavy, dynamic ads
- slow-loading blogs due to heavy themes, heavy images, etc.
- various forms of distraction like flashy sidebar widgets, etc.
Slowing down the reader experience leads to a diminished reader experience. Feel free to use pop-ups. But know pop-ups slow down the reader experience because pop-ups create barriers, delays to content promised. Hey; I tell it like it is. Feel free to build lists with pop-ups to capture information. But know using pop-ups comes at a cost. Readers cannot get what they want instantly because you want their email address more than you want a quick experience for them.
Any interested reader gladly fills out your sidebar opt-in form. No need to knock people over the head with a pop-up form. I have no issues closing pop-ups. Some claim pop-ups yield a high sign up rate. Cool. But the UX on Blogging From Paradise needs to be all about:
- helpful content
- seeing my eBooks
- seeing my courses
I hold each idea in mind before making any adjustment to BFP. Of course, your intent likely differs. Trust your gut. Follow your intent. Decide what you intend to do for your readers to serve both them and yourself. Proceed to do what best works for the both of you.
But know how slowing down the user experience by adding dynamic ads, multiple ads, a high volume of images, sliders and pop-ups tends to turn off an increasingly high number of readers because the human attention span seems to dwindle with each passing month. The world has become wired. People get what they want, fast. Observe Amazon. Jeff Bezos became the wealthiest person on earth because he makes it easy for people to get what they want fast. No game-playing. No delays. Buy here with 1 click. Readers leave happy. Bezos becomes wealthier and wealthier. Win-win scenario.
Does he seem to add all manner of heavy ads on Amazon pages? Nope. Do sliders and pop-ups litter Amazon pages? Nope. He helped design a lightning fast user experience. Follow his lead to boost your blogging profits. Give readers what they want, fast. Beware adding barriers to your content. Avoid preventing readers from getting what they want, fast. Give them their stuff. Deliver on your promise. Succeed by being helpful. Succeed by speeding up the user experience.
Bloggers may net sweet coin through ads. Bloggers may build a bigger list through pop-ups. But at what cost? The money you make now by using heavy, dynamic ads likely eat into much higher profits you’d earn by using quicker-loading ads embedded before a much bigger, equally targeted, audience. Imagine the thousands of people who close out your blog fast, impatiently refusing to wait for your ads and blog to load over 10 seconds. Trashing the dynamic, heavy ad eats into your blogging profits over the next few months but the thousands of readers who stick around for your quick-loading ads increase your blogging profits year over year, clicking ads, sharing your posts and promoting your blog.
Give up the slow user UX good to make room for the quick user UX great.
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