The word Omni means universal and connecting the word channel with it starts making sense in itself for a lot of people.
The people who are well versed with the retailing system of Omni channeling find it amusing that a large part of the population is still unaware of it.
Making a website and expecting to expand one’s business through just the site is not enough anymore.
Let’s say you are a blogger; if you are thinking about what you will gain with omnichannel marketing, the answer is simple, followers, visitors or subscribers.
Omnichannel marketing means creating the presence of a brand across multiple online and offline channels, which will ensure a seamless experience for the users.
Omnichannel marketing in straightforward terms means that you will use all the possible sources on the internet to sell your content, writing, making videos, podcasts, social media, etc.
There are different types of content consumers across the world; your job as a content creator is to cater to their needs.
So there are people who like to read, people who want to listen to podcasts, people who like to watch videos, people who like to read highlights and people who like to gather information from social media.
Now, if you cater to all of these, you will surely have a more significant base of consumers and also more prominent support for potential consumers for your blog or business.
Will have high reach-ability and will be able to target a much higher number of people than you would have by just using one single platform.
Take examples of many big brands, even clothing brands, they have their websites, they have a strong presence on social media sites, they produce fashion blogs, and some of them also maintain a video blog (vlog) showing various aspects of their making or something interesting. Most big brands today believe in omnichannel marketing, because of higher reach.
Now let’s explain how it will work for your website or blog.
Let’s say you have written a blog on your site and you post about it on your Twitter account, someone who came across that tweet might end up at your website via the link and tweet and end up being a subscriber.
Similarly, let’s say you post an interesting video on youtube, this might lead to someone following you on instagram and visiting your website following the content.
This is how omnichannel marketing helps you, and it takes your viewers/subscribers/followers from one platform to another.
From a platform, you have posted to the platform the user is most comfortable with.