Certainly, SEMRush is one of the popular all-in-one marketing tools in the market. Especially, bloggers and marketing experts believe it as a great tool for keyword research (both SEO and paid marketing campaigns). This SEMRush Keyword Magic Tool tutorial is most helpful for those who are –
Today, I’m going to help you with a step-by-step guide using SEMRush keyword tool to find the best potential keywords for any online business. By the way, what do you mean by potential keyword?
Long Tail + Low Competitive + Average monthly search volume = Potential/best possible ranking keyword.
Ideally, the keywords that users search in Google search to find your online business or its associated things.
With this detailed tutorial of the SEMRush Keyword Magic Tool, put an end to your search for a powerful keyword research tool. Start enchanting your content strategy with SEMRush today!
SEMrush Keyword Magic Tool Tutorial – All About It!
SEMRush offers a complete suite of tools for keyword research, competitor analysis, website audit, link analysis, position tracking, market analysis, and social media management. For our today’s tutorial, let’s take SEMRush Keyword Magic Tool and its cool features.
With its invariable update in August 2019, SEMRush has now got 14.9 billion keywords from 118 countries’ databases. In fact, the SEO tool with the largest keyword index in the market. And now (as of 5th August 2020), the total number of keywords exceeds 19.8 billion from 142 geodatabases, offering 20 million ideas for a single keyword. That’s insane, high.
Not to mention, the success of your SEO and PPC campaigns lies in your choice of keywords. You need to choose the right keywords for understanding the search volume, keyword difficulty, CPC, SERP features, etc. Worry not, SEMRush Keyword Magic Tool with its wide range of keyword metrics and advanced filtering options, made it easy.
Whether you are writing a blog post, planning a PPC campaign, or analyzing the niche competitions, you start with keyword research. Wealthy keyword data is available in the SEMRush keyword database now. So, how to leverage those? Let’s see in this SEMRush Keyword Magic Tool tutorial.
How To Use SEMRush Keyword Magic Tool? Here You Go!
Though SEMRush free version is available for all SEO and marketing professionals, you will find it lacking some essential features to run comprehensive keyword research. Fortunately, you can start using SEMRush free trial and explore things before buying the tool.
With that, let’s get started now.
In the SEMRush dashboard, you will find plenty of tools in its left menu. Expand the tag “Keyword Analytics” and click on “Keyword Magic Tool.”
Undoubtedly, the SEMRush tool comes with frequent updates with some improvements. With its recent update in the Keyword Magic Tool, it records your keyword research history and labels it as “Your recent searches.” How helpful is it? Let’s see that later when we discuss grouping keywords using its Keyword Manager.
Now, back to the keyword research magic tool, input your seed keyword into the search bar and choose the database (geo-location).
For this SEMRush Keyword Magic Tool user guide, let’s take the “drill press” the seed keyword and “US” database.
Within a very few seconds, the tool will get you thousands of keyword ideas related to the seed keyword.
You can see 33,235 keyword ideas. That’s great!
The real challenge is, playing around with these thousands of keywords and finally coming up with one or a few target keywords. But, SEMRush uncovers plenty of keyword metrics to evaluate each keyword and flexible filter options to pick the best.
First, let’s take a while to understand its various keyword metrics & evaluate each keyword’s value.
What are those metrics – volume, trend, KD, CPC, competitive density, SERP features, & results in SERP?
Volume – average monthly searches of a specified keyword over a year. Remember, this is an approximate volume. However, you can see other popular SEO tool Uber Suggest also get the same numbers probably.
Trend – this graph will get you an idea about search user’s interests in certain keywords over a period (1 year). It is better to avoid the keywords that show a declining curve. Targeting the trending keywords is diligent. You can also cross-check the keyword trends using Google Trends tool.
Keyword Difficulty (KD) – it tells you how easy or hard to rank targeting any particular keyword. The value scales from 1 to 100%. Lower the value, easier the keyword to rank. If your site is fresh and new, then better target keywords with KD less than 60%.
Cost Per Click (CPC) – money that advertisers pay Google for a click on their PPC ads on certain keyword’s SERP.
Competitive density – it scales from 0 to 1 to let you know how many advertisers target the particular keyword in their ad campaigns. The keyword that has CD – 1 is highly competitive and difficult.
SERP Features – any special results on the Search Engine Results Page intended to offer quick information to the searchers without even clicking on some results. It includes featured snippets, people also ask, video carousel, knowledge panel, etc.
Results in SERP – the number of results on the SERP for the particular keyword
Besides these keyword metrics, the tool also allows sorting the keywords with 4 different Match Type filters like
- Broad Match – Displays a list of keywords that contain the exact word or related to the words in the seed keyword. You will get a big volume of keywords, in this case.
- Phrase Match – Fetches the keywords that contain the words or phrases in the seed keyword (“Drill’ & “Press” in any order)
- Exact Match – Gets you a list of keywords that has the seed keyword exactly. (“Drill” and then “Press”)
- Related – Like the broad match, this will return a large number of keywords related to the seed keyword. Using related keywords in the content can greatly boost your SE rankings and get your same page ranking for multiple keywords. Technically, we call it as Latent Semantic Indexing (LSI) keywords.
All are good! What if you want to find some question-type keywords to create informative articles?
How to get profitable commercial keywords for your money-making or service pages?
SEMRush keyword tool has got you all. Let’s explore that!
Simply click on the “Questions” tab next to “All.” This will result in wealthy keyword ideas with modifiers like what, why, how, where, etc.
Using such keywords can help you bang rankings in Google’s “People also ask” carousel. However, we will see later how to find keywords to rank better in Google’s other SERP features like knowledge graph, rich snippet, etc.
Now, let’s see how to boost our keyword research results further using SEMRush Keyword Magic Tool with its advanced and flexible filters.
Applying advanced filters, you can single-out the commercial keywords. Specify the buyer intent words like best, cheap, affordable, buy, discount, etc. Don’t forget to click on “Apply Filters.”
If you want keywords for comparison articles, then mentioning “vs”. in this field would help. Refer to the below image.
If you want commercial keywords alone, specify modifiers like why, what, how, etc. in the exclude keywords field.
Similarly, if you want to ignore keywords that contain some brand names like Craftsman, Delta, etc. use Exclude Keywords filter.
Like this one –
So, all it depends on your choice of keywords.
Even after using these filters, you have got enough volume of keywords. How to choose one particular keyword to target?
You can set filters furthermore –
Word count – to filter the long-tail keywords (keyword that contains more than 3 words).
Volume – a site with a moderate authority, it’s good to target keywords with a monthly search volume of around a few hundred instead of choosing keywords that have 1000+ search volume.
KD – Start-ups must consider keywords that are easy to rank. Once the traffic flows and site become authoritative, let’s scale up to target keywords with a high KD percentage.
Likewise, you can set various filters like CPC, competitive density, SERP features, SERP results, etc.
How to take keywords that can help to feature our articles in SERP features?
Here you go –
Based on which SERP feature, you want to feature your article, filter the keywords accordingly. Refer to the above image, as I have selected “Featured Snippet,” along with few other filters, the tool refines the most and gets just 5 keywords. Choosing a one from five is quite easy, isn’t it? These are the possible keywords to get your articles on SERP features.
By the way, if you are just beginning, don’t consider targeting keywords that have no SERP features. Considering its benefits, authoritative sites target those keywords mostly. So, competing with such big players initially makes less sense. So, keep it as ‘None’ while applying filters. Otherwise, try to pick keywords that have just one or two SERP features.
What Other Cool Features SEMRush Keyword Magic Tool Offers?
Still, there are a lot to dig in.
From the bunch of keyword ideas, you can furnish more details about each keyword before choosing any.
Click on a keyword from the list. This will take you to the “Keyword Overview.”
Most of the data here are already available. Additionally, here you can see the global volume of the particular keyword. For a business that targets certain countries, this keyword data would be more helpful.
Fortunately, for any specific keyword, the tool analyzes the top 100 competitor pages and gives you essential data about the pages. It includes the referring domains, backlinks, search traffic, and the number of related keywords the specific page is ranking for.
This can greatly help you understand the competitor site’s ranking potential. Accordingly, you can either target the particular keyword or leave it to them.
Next, SEMRush allows you to group keywords to keep your research and analysis data organized. From the list, you can add any keyword individually to the keyword Manager.
Clicking on the ‘+’ icon will add the keyword to the default list. Alternatively, hover over the ‘+’ icon, and click on the bullet-like icon. The tool will enable you to add the specific keyword to any list you have already created in the Keyword Manager. Also, you can create a new list from here.
You can add up to 1,000 keywords to the list in bulk as well. Select multiple keywords and click on ‘+ To Keyword Manager’ to add more keywords at once.
You can create individual lists for commercial keywords, specific PPC campaigns, niche-based keywords, informative keywords, etc. Organizing the keywords in Keyword Manager, you don’t have to be overwhelmed with huge keyword ideas. No mess-ups!
By the way, you have MS excel to deal with any big volume of data. Why you need a Keyword Manager? There is a valid reason to use it. Using Keyword Manager, you can update the keyword metrics, anytime with just a click. But, in excel, you have to do it manually, that is quite impossible managing a bulk list.
Then, here is a one-click filter.
When you are specific about adding a set of keywords to Keyword Manager in bulk – here is a way.
Also, clicking on the ‘eye’ icon adjacent to any keyword here will add the word to your Exclude Filter. So, you can completely ignore a group of keyword that contains any specific word. All you can do with one-click. That’s awesome with the SEMRush tool.
FAQ On Using SEMRush Keyword Magic Tool
Before start using SEMRush in real-time, get your queries clarified if any. So, you will be full-heartedly investing in the tool to energize your SEO and online marketing efforts.
1. How to access the SEMRush Keyword Magic Tool?
Sign-up your SEMRush account and start using the Keyword Magic tool from the SEMRush web dashboard. All Tools –> Keyword Analytics –> Keyword Magic Tool.
2. How to use SEMRush Keyword Magic Tools?
Just feed your seed keyword into the tool and get wealthy keyword ideas. You can single-out the most potential keywords evaluating the value of each keyword.
3. How to do keyword research using SEMRush tool?
SEMRush comes with extensive filter options, distinct features, and reliable keyword metrics. With those, it is easier to run through a plethora of keywords and settle on the most potential ones.
4. Is SEMRush free?
Yes, SEMRush is available for free. But, for more advanced features and fruitful results, go for its Pro or Guru Plans.
5. Why SEMRush is the best tool for keyword research?
There are plenty of SEO and keyword research tools flooding the market. Still, the SEMRush keyword tool has the largest keyword index. I’m convinced of this one reason. How about you?
I understand it might be tedious to start with SEMRush tool since it has abundant features. But, once you get familiar with the terms, features, and metrics, you don’t feel-like overwhelmed.
Undoubtedly, SEMRush Keyword Magic Tool is a gift for SEO and marketing professionals at a greater price.
I hope this SEMRush Keyword Magic Tool tutorial helps you get familiar with the tool to find your target keywords. Indeed, start using it today and see the exponential boosts in your SEO and paid traffic.
Besides its Keyword Magic Tool, it has several other amazing tools to handle your entire online marketing tasks. So, SEMRush must be your ultimate digital marketing partner.